Messages Hidden In Logos

This concept came to mind when I was thinking about what to blog about. I studied religion for one of my A levels. Yea, most of the things he said came in one ear and right out the other, but that’s a discussion for another day. The good thing that teacher had is that he could pick up the most random topics and create a conversation around them.

One of these topics was hidden messages in ads and logos. It’s one of these things that you store in your mind because it sounds interesting, in case you might need it later, and I’m glad I did because here we are today. I found an article from Canva, the site many bloggers use for blog designs, so I’m pretty sure they know what they are talking about.

The NBC logo is a peacock, but why a peacock? First of all, I have to be honest; even if I had seen the logo before, I didn’t know it was a peacock until I read it here. NBC wanted viewers to switch from black and white tv to colour. Also, their slogan at the time was ‘proud as a peacock.’ The six different coloured feathers represent the six divisions in NBC.

The Amazon logo is interesting to me because, again, I look at it nearly daily since I look at book deals. However, I never thought it had a hidden meaning, and it turns out that it does. The arrow between the A and the Z is a way to indicate that they sell everything you might need. The arrow also creates a smile, implying that customers are happy when shopping there.

I became familiar with Baskin Robbins in a try guys video, so my only understanding is that it is an ice cream shop chain. They have 31 flavours, and in case you forget the logo, tells you because the B and the R are placed to create a 31.

Did you know the hidden meaning of these logos? Would you be interested in part 2?

Alex

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